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Summary…..It….is,….however,….unlikely….that….most….people….search….for….products….that….way…..One….of….the….more….important….examples….cited….is….that….of….401k….plans…..This…behavior…generally…consumes…a…lot…of…time,…and…often…leads…to…nagging…doubts,…perhaps…where…no…one…clear…winner…emerged….If…youve…reached…this…page…in…error,…please…contact…us…and…let…us…know…what…happened….Barry…Schwartz…aptly…demonstrates…that…having…too…many…things…to…choose…from…often…leads…to…the…consumer…feeling…bewildered…when…facing…the…choice,…and…less…satisfied…even…after…taking…a…decision….{original…squeezed…contributor:…davidw}….Giving..people..too..many..choices..tends..to..lessen..their..satisfaction…Links….What's..next?…

His….conclusions….are….that….people….should….aim….to….be….satisficers,….rather….than….maximizers,….and….that….by….having….standards….to….live….by,….rather,….than,….say,….rigidly….enforced….rules….from….some….higher….authority,….we….can….eliminate….some….choice….in….our….lives….that….isnt….really….needed…..Maximizers….are….people….who,….given….a….choice,….will….exhaustively….search….all….the….options,….seeking….all….possible….information,….in….order….to….make….the….best….possible….choice…..Barry..Schwartz….Go….to….the….TED.com….homepageVisit….our….Help….Desk…..(404)…Sorry,..we..can't..find..what..you're..looking..for…Satisficers..are..those..who..settle..for..a..choice..that..is..good..enough..for..them..These..people..are..generally..happier..with..their..choice,..and..spend..less..time..choosing,..leaving..them..free..to..enjoy..other..things…

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